If you read the reviews on Yelp and elsewhere, you might think that the man is a saint! Snippets such as "I love Dario! He can handle my mop and make it look fabulous" or "I have been going here since college off and on and I always come back" or "My loyalty to this salon is such that I frequented them not only throughout the time I lived in New York but for a couple years after I moved to DC" are all over the web.
Dario himself is a very skilled, lovable Italian from Salerno. (The genial Italian uncle that we all secretly wish we had!) He came to New York for vacation 32 years ago "and loved it so much [he] stayed". His hair styles have an air of European sophistication, but everyone in the salon is very down to earth and friendly. There are many Italian double air kisses with clients - clearly now friends because the average client has been with Dario 15 years!
Dario has worked with fashion houses and will admit that he has celebrity clients if you press, but like any good social gatekeeper, won't disclose names - just their existence (and he whispers that he even prefers to maintain a lower key atmosphere). Some of them come from the nearby 5-star London Hotel's recommendations, and they often return on their next trip to the city. Before Dario Salon (which opened in 1986 and has been in the same location on 55th st ever since), Dario trained as a stylist in Italy and even spent time doing stylings on set for various films here and in Italy.
In spite of all that, a haircut of five star salon quality will only run you $45! He said to me that "most businesses are about selling; my business is service", and for him, I believe it.
So, why come to Dario Salon? Great hair, great people, and if you're lucky, friends and good stories!
Book appointments with Dario through iRezi!
--The iRezi Team
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